On May 19, at the Huawei Global Analyst Conference, Shao Yang, chief strategy officer of Huawei’s consumer business, said that due to the epidemic, the situation in the first quarter was very difficult, “but from the current point of view, Huawei’s performance is not bad. Facing the In the era of 5G and the Internet of Things, Huawei’s consumer business has released a “1+8+N” 5G all-scenario strategy.
Among them, “1” refers to smartphones, “8” refers to large screens, speakers, glasses, watches, car phones, headphones, tablets, etc., around the key eight products, there are also N products developed by partners. Today, on top of the hardware represented by “1+8+N”, Huawei has also added the operating system layer of Hongmeng OS, HiAI, and the upper-layer HMS application ecosystem.
In the first quarter of this year, the total global sales of Huawei’s consumer business achieved year-on-year growth, with mobile phones down 17%, PCs up 120%, wearables up 60%, routers up 70%, and TWS headsets up 130%. The growth of PCs, wearables and other products has compensated for our decline in mobile phone sales, which is a reflection of our all-scenario lifestyle strategy. “
Honor is also the vanguard of the all-scenario strategy. On May 18, Honor officially launched four new products, including the Honor Smart Screen X1 series, Honor MagicBook Pro, Smart Tablet V6, and Honor Router 3, as well as a series of “Honor Personally Selected” IoT products. Among them, the 50-inch version of the Honor Smart Screen X1 series will be priced below 2,000 yuan.
After getting involved in many products, the key lies in how to interconnect and form a new interaction mode. Zhao Ming, president of Honor, told reporters: “You can see the ability to integrate multiple products. For example, mobile phones and smart screens, tablets, and laptops are not isolated products. The content on mobile phones is the same as that on notebooks and tablets. The content can be interoperable and interoperable, for example, press copy on the mobile phone, and paste it directly on the Honor magic book.”
By interconnecting mobile phones with more productivity products, office efficiency will be doubled. For users, joining the “family bucket” camp of a certain brand and getting used to various convenient operations between mobile phones and computers will greatly increase the viscosity of the brand, and the application depth will be further improved. You can see that Mobile phone manufacturers are also rapidly increasing their software service revenue.
To create a new interactive experience, having your own operating system and chip is critical, because it allows you to change from the ground up, especially the operating system. For example, in the family scene, the seamless connection between mobile phones and smart home appliances and the smart screen will be more convenient with the support of a unified operating system; the large screen for office use has its own set of operating systems, as well as a camera, which supports meetings and speeches , input and other functions. In the future, when content is cast to the public screen, you may be able to cast it to the public screen by flicking your computer screen, which requires the operating system level to do it.
Wang Chenglu, President of Huawei’s Consumer Business Software Department, said that multi-device interconnection and flexible expansion of capabilities centered on smart phones will be the future development direction of smart terminals; this puts forward new requirements for operating systems – communication between devices requires It is as efficient and smooth as intra-device communication, resource sharing and mutual assistance between devices are required, access and connection between devices are fully secured, the ecology is truly open, and it supports mutual assistance with third-party devices.
Apple closely revolves around the ecosystem of iOS. It is worth noting that Huawei’s Hongmeng OS is also gradually coming to the forefront. One of the characteristics of Hongmeng OS is distributed, and distributed functions have been applied in some Huawei mobile phones. . The so-called distributed, in fact, is more convenient for collaboration, cloud storage, and interoperability between multiple devices.
In addition to hardware and operating systems, Huawei terminals are forced to supplement the HMS ecosystem because they cannot use the Google ecosystem to enrich the services and applications of Huawei terminals. According to reports, as of March 2020, the number of registered developers of Huawei’s terminal cloud services has exceeded 1.4 million. Global applications have accelerated the integration of HMS Core and access to its map and analysis services. The number of integrated applications has exceeded 60,000, a year-on-year increase. 66.7%.
Facing the future of the Internet of Everything, the mobile phone circle has already started the competition of intelligent hardware and IoT track. Around mobile phones, computers, tablets, TVs, watches and other products emerge in an endless stream, the manufacturers of the world’s first echelon of mobile phones have prepared a “family bucket” of software and hardware. Seeing that the competition between Huawei, Samsung and Apple for hegemony has intensified, and the suppression of the United States, Huawei’s consumer business is facing new challenges.